NEW AMBASSADOR LS2 HELMETS
At the start of the 40th edition of Dakar with the LS2 helmets, also the Spanish rider Marc Solà (Himoinsa Racing Team) and the Italian Livio Metelli (U.S. Leonessa d’Italia 1903), both testimonials of the Brand
Barcellona, January 4th 2018 – A thrilling start to the year for LS2 Helmets, ready for a new adventure in the most important raid rally in the world, the Dakar 2018. LS2 celebrates its tenth anniversary with the official debut of the super-performing MX470 SUBVERTER, coming in these days on the international markets, and with a new special Ambassador: JOAN PEDRERO.
The raid and enduro rally rider born in Canet de Mar (Catalonia), class 1978, will face his tenth Dakar among the challenging and fascinating routes of Peru, Bolivia and Argentina, riding the Sherco 450 RTR 2018 that he developed and with which he got great evidence in the 2017 season, obtaining three very important results: 2nd at the Baja Aragón, 4th at the Merzouga Rally and amazing winner of the Panafrica Rally.
The results achieved in the last season, a top physical form obtained thanks to the exhausting and continuous training on bikes and motorbikes, a strong mental concentration and a great desire to conquer even more important goals in 2018: Joan Pedrero represents the perfect Ambassador for the new MX470 SUBVERTER, interpreter of technology and innovation developed and applied by the R & D Center of Barcelona, a helmet that 'subverts' (as its name suggests) and raises the standard levels of protection and comfort of the off road world.
'I’m very proud to represent LS2 Helmets and, even more, to wear the new MX470 SUBVERTER at the Dakar 2018', says Joan Pedrero. 'I could test it in Morocco and the confidence was immediate. Comfortable, lightweight, performing, very well ventilated and does not move in the head. SUBVERTER immediately gave me a great sense of security. LS2 has done a great job on this helmet, which I am aiming to bring very high in the most important challenge for this start of 2018 starting in a few days'.
'With the arrival of the new MX470 SUBVERTER, LS2 Helmets wanted to find an Ambassador who could speak to the off-road world, which is currently booming, a rider able to better interpret the potential of this helmet and make it appreciated by all possible users’ says Giuseppe Porcu - LS2 Helmets CEO. 'Joan Pedrero is very strong, in 2017 he achieved important goals and he’s very motivated towards new goals in 2018. And then he is from Barcelona, like the Brand LS2, so we could not find better Ambassador'.
On the occasion of the 40th edition of the Dakar, the LS2 Helmets will also be worn by the Spanish Marc Solà and the Italian Livio Metelli, both at their third participation in this rally raid, the first in the Himoinsa Racing Team, the second at the start with colors of U.S. Leonessa d'Italia 1903 in the category malles moto.
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For more information www.ls2helmets.com.