Beta was founded in 1905 and has always belonged to the Bianchi family. Today, it is managed by a group of motivated and passioned young people that have exponentially increased production and, consequently, sports results, in these last years.
The balance-sheet for 2017 reports about 20.000 vehicles made, which is twice as more than only five years earlier when the two-stroke models were introduced, and a turnover of 78 million euro. Even foreign markets are appreciating the quality of this Italian product. In Italy Beta has its own network of dealers, and a double-digit increase in export is not a coincidence and is certainly a result of excellent workmanship and a “right price” campaign, with a price-list that virtually hasn’t increased for two years now.
The sale of adventure motorcycles in Italy sees the Florentine company placed between the two spearheads of the Austrian giant KTM and Husqvarna.
We already presented the Beta my 2019 range after we attended the press lunch held at “Il Ciocco” in June (go to the article). At the time, we promised to delve deeper into the qualities and characteristics of the two- and four-stroke that we appreciated most.
It is well known and agreed that the two-stroke 300 is the spearhead of the adventure production, while the awareness that the 350/390 displacement is most appealing in the 4-stroke segment is constantly growing. Weight and characteristics being equal, we chose the 390 cc for this test because this was the bike with which we had more feeling during the minutes spent riding it during the presentation.
We already talked about the technical setup and tuning adopted in the 2019 range in our previous article, so now it’s the testers turn to describe drivability and sensations.