Discovering the Centro Stile Benelli, where from today's intuitions tomorrow's bikes will be born
Benelli opens the doors of its Centro Stile through a video-journey to discover the department where inspiration and creativity are transformed into products capable of conquering two-wheel enthusiasts. We are in Pesaro, Italy, the historic home of the Leoncino’s Company. It is here that since 2015, the year in which it was inaugurated, a team of talented designers has created Benelli motorcycles, characterized by a unique and unmistakable trait. And it is here that the Leoncino range was born, following the tradition and the centenary history of the Pesaro Company, where also the new Leoncino 800 took shape:
“Knowing our history helps us to draws our future - says Stefano Casanova, Chief of Design of Motorcycles –. This represents a great source of inspiration but also a great responsibility: many of the motorcycles designed so far are still real icons and guide us in describing the new aesthetic and formal language that will lead us into the future”. About Leoncino range, Stefano Casanova says: “Our aim is to bring together the elegance and timelessness of the classical age with the dynamism and power of the modern world. This is also the essence of Benelli aesthetic code for the future”.
To continue the journey to discover the secrets of the Centro Stile and be updated on the brand’s new creations, Benelli has decided to launch the new Instagram Page “CentroStileBenelli” dedicated to the Italian design center.
To see the video
Press release: Benelli